Nick AllenPrincipal, Founder
Nick has more than 20 years of experience in marketing, project management and facilitation. He has worked with over 100 different technology companies – large and small – building marketing strategies, programs and teams. Nick has also managed multi-million dollar budgets covering all aspects of technology-focused marketing, including: content development, messaging, positioning, branding, product strategy and development and thought-leadership.
His hands-on approach has provided him with the ability to quickly implement and manage programs that will have the highest impact. He has extensive experience interacting with senior executives, company boards and venture capitalists, as well as with business and trade press, industry analysts and PR firms. He has established a core practice in User Experience (UX) design as both a lead and team member, focusing on project management; strategic design and system evaluation; competitive and user research; and wireframes and workflow development.
Prior to starting innerbridge in 2007, Nick held senior marketing roles with several organizations, including Security Innovation, Klocwork, Swingtide, and IBM/Bowstreet. He also held a variety of roles at Forrester Research, a technology industry market research and consulting firm.
Outside of the technology world, Nick has an abnormal obsession with TED talks, and as a result, has become one of the organizers of the TEDx Piscataqua River event in his hometown of Portsmouth, NH. You may also see him running, biking, or surfing along the seacoast. It’s a good life, and he knows it.
Tom RhinelanderContent Strategist
Tom has over 22 years in the technology field as a research analyst, consultant, copy writer and marketing expert. He has helped organizations develop and market solutions in a wide variety of industries, from technology to energy to healthcare. In addition, Tom has analyzed consumer and business technology adoption patterns; modeled emerging markets; written numerous white papers; helped craft high- and low-level marketing messages; created, edited, and managed blog and social networking content; and worked with all types of technology companies (hardware, software and service) to roll out new offerings or enhance existing products.
Previously, Tom managed New Rowley, his own consulting company that specialized in translating technology-centric concepts into messages easily understood by target markets. Prior to that, he worked at Forrester Research in a variety of analyst and managerial roles, including director of research.